Founded in 2022, we have officially rebranded to Liora Organics in honour of my grandmother, who recently passed on.

Our new name, Liora – meaning “my light” or God’s gift of light” – is a reflection of what my grandmother was (and still is) to me.

Liora Organics is about going back to basics – using simple, trusted, plant-based ingredients that are backed by scientific research. Whether your hair is straight, coily, wavy, curly, locs or somewhere in between; and whether you are focused on growth, moisture, scalp health or simply finding a routine that works, we are here to support your journey with effective hair care that delivers real results. Naturally and safely.

We are based in Johannesburg and our products are manufactured locally. 

Our Mission

We are committed to using plant based ingredients and sustainable practices that deliver effective hair care solutions for all hair types. Our goal is to nurture healthy scalp and hair, empowering you to  shine with confidence and embrace your natural hair texture.

What we stand for

Simplicity: We believe that less is more. Sometimes, a few well chosen ingredients are all you need for beautiful results.

Performance you can feel with every use: Visible results from root to tip.

Sustainability: We use recyclable packaging and organic ingredients that are kind to your hair and the planet.

Transparency and Trust:  Honest communication, genuine care. No hidden ingredients.